SPECIAL BONUS Get your copy of Spartan Strength today and get a free tub of pre-workout worth £38.99. This offer is limited to the next 50 sales

"This book is an amazing tool"

Andy Bolton, first man to deadlift 1,000lbs

unleash your
inner spartan

Spartan Strength, the new book from elite coach and strongman champion Jack Lovett, will help you build serious strength for life

Just £16.99. PLUS Buy it now and get a free tub of pre-workout worth £38.99! This offer is limited to the next 50 sales


One book. A lifetime's work

Harness the Spartan spirit to build real strength

You might be wondering why my book is called Spartan Strength. The short answer is because my training business (which has nothing to do with the film 300) is called Spartan Performance and we specialise in getting people stronger. I chose that name for my training business, and the gym I now run in the northeast of England because I’ve always been fascinated by Sparta, the ancient city-state whose citizens dedicated their lives to training and excellence. True, their efforts were centred on getting prepared for conflict but I see no reason why their focus and work ethic can’t be applied to our own everyday battles, whether that’s entering a strongman competition or just being the best version of yourself that you possibly can be.

Strong start
The book is for anyone who wants to maximise their strength training potential, whether you’re a regular gym-goer or a personal trainer looking for inspiration and guidance on how to help your clients excel. It’s not an exhaustive treatment of my strength training knowledge and experience. It’s a distillation of everything I have learned since I first picked up a barbell, and it contains the essential information that I believe you need to get seriously strong. This has been forged during the thousands of hours I’ve spent coaching clients, ranging from World’s Strongest Woman champion Donna Moore to gym newbies who are just starting out on their strength training journey. The manual I've written is a reflection of what I believe matters most if you want to get stronger. I’m not trying to impress you. I’m not trying to entertain you with fancy exercise variations you’ve never seen before. I’m giving you what works. That’s why the structure of the book – which starts with the foundation exercises that I want you to master before you start loading up the bar and ends with an overview of programme design – is designed to make it as accessible and as effective as possible.

Just rewards
I wanted to do this because I know how rewarding strength training can be. It has given me so much – including the discipline to achieve my goals and the mental toughness to push on when faced with a challenge – and I want to pass that on. One of the things that I love about strength training is that it doesn’t discriminate. It doesn’t matter whether you’re a complete beginner or a World’s Strongest Man competitor. If you apply yourself in the right way with the right effort, you’ll be rewarded. There’s a phrase my warrior heroes used before going into battle and I’ve adopted it as the Spartan Performance motto. It resonates so deeply within me that I have it tattooed down my back. It reads ‘I TAN I EPI TAS’ and it basically translates as ‘with it or on it’. Simply put, you either return victorious from battle with your shield, or you return on it, having given everything to the cause. That’s the mindset I use to approach every session, and it’s one that I’d encourage you to adopt.

Yours in strength,
Jack Lovett
You might be wondering why my book is called Spartan Strength. The short answer is because my training business (which has nothing to do with the film 300) is called Spartan Performance and we specialise in getting people stronger. I chose that name for my training business, and the gym I now run in the northeast of England because I’ve always been fascinated by Sparta, the ancient city-state whose citizens dedicated their lives to training and excellence. True, their efforts were centred on getting prepared for conflict but I see no reason why their focus and work ethic can’t be applied to our own everyday battles, whether that’s entering a strongman competition or just being the best version of yourself that you possibly can be.

Strong start
The book is for anyone who wants to maximise their strength training potential, whether you’re a regular gym-goer or a personal trainer looking for inspiration and guidance on how to help your clients excel. It’s not an exhaustive treatment of my strength training knowledge and experience. It’s a distillation of everything I have learned since I first picked up a barbell, and it contains the essential information that I believe you need to get seriously strong. This has been forged during the thousands of hours I’ve spent coaching clients, ranging from World’s Strongest Woman champion Donna Moore to gym newbies who are just starting out on their strength training journey. The manual I've written is a reflection of what I believe matters most if you want to get stronger. I’m not trying to impress you. I’m not trying to entertain you with fancy exercise variations you’ve never seen before. I’m giving you what works. That’s why the structure of the book – which starts with the foundation exercises that I want you to master before you start loading up the bar and ends with an overview of programme design – is designed to make it as accessible and as effective as possible.

Just rewards
I wanted to do this because I know how rewarding strength training can be. It has given me so much – including the discipline to achieve my goals and the mental toughness to push on when faced with a challenge – and I want to pass that on. One of the things that I love about strength training is that it doesn’t discriminate. It doesn’t matter whether you’re a complete beginner or a World’s Strongest Man competitor. If you apply yourself in the right way with the right effort, you’ll be rewarded. There’s a phrase my warrior heroes used before going into battle and I’ve adopted it as the Spartan Performance motto. It resonates so deeply within me that I have it tattooed down my back. It reads ‘I TAN I EPI TAS’ and it basically translates as ‘with it or on it’. Simply put, you either return victorious from battle with your shield, or you return on it, having given everything to the cause. That’s the mindset I use to approach every session, and it’s one that I’d encourage you to adopt.

Yours in strength,
Jack Lovett
your spartan strength bonus

Get a free tub of IronLife Smart Series pre-workout worth £38.99 when you buy your copy of Spartan Strength. This offer is limited to the next 100 sales

This IronLife Smart Supp Series pre-workout has been specially formulated to enhance your training performance. It contains an exclusive blend of 16 active ingredients, including creatine monohydrate, beta alanine and caffeine, that will help to give you increased focus, enhanced stamina and a better pump every time you train. 
Nutrition information (per serving): Grape Seed Extract (Vitis Vinifera L.) (Seeds) (from 175mg of 20:1 extract) (Standardised to contain 95% Proanthocyanidins) 3500mg, Creatine Monohydrate 3000mg, Beta Alanine 1600mg, L-Citrulline-DL-Malate 2:1 1500mg, Arginine Alpha-Ketoglutarate (AAKG) 2:1 1500mg, L-Ornithine HCL 1000mg, Beetroot Extract (Beta vulgaris L.) (Root) (from 100mg of 5:1 extract) (Standardised to contain 0.3% Betanin) 500mg, Natural Caffeine Anhydrous 180mg, Bioperine Black Pepper Extract (Piper Nigrum) (Fruit) (Standardised to contain 95% Piperine) 5mg, Niacin (Vitamin B3) 16mg, Calcium Pantothenate (Vitamin B5) 6mg, Vitamin B6 (Pyridoxine Hydrochloride) 1.4mg, Riboflavin (Vitamin B2) 1.4mg, Thiamine Mononitrate (Vitamin B1) 1.1mg, Vitamin B12 (Cyanocobalamin) 2.5 ug. 
inside spartan strength

Here's a preview of what you can expect from your complete guide to strength training

CHAPTER PREVIEW

I cannot emphasise this enough – the set of exercises in this section are the most important collection of moves you will ever perform. How competent you are in these lifts will determine your strength training potential. If you skip this section or move on with flaws in your technique, you will be limiting your potential to develop strength further down the line.

CHAPTER PREVIEW

The lifts in this chapter are the ones that should form the backbone of your programmes for the rest of your strength training career. They are the most efficient moves and the ones that will allow you to get seriously strong. You can use these lifts for life, so you should always be looking to refine and improve your technique.

CHAPTER PREVIEW

This chapter goes into the many benefits of loaded carries in detail. In short, they are an excellent tool for building strength, stability and an iron mind. It’s rare that a simple and accessible exercise such as the farmer’s walk is so rewarding in terms of strength benefits. That’s why I love them and why I want you to milk the moves in this chapter for everything they’re worth.

CHAPTER PREVIEW

Power training is vital to anyone who wants to get stronger. First, you can use these moves to ignite your central nervous system and maximise the potential of your training session. Second, you can use them to increase your rate of force development, which will have a positive carryover to your ability to shift heavy weights. This chapter contains the key power moves I want you to focus on.

CHAPTER PREVIEW

You might wonder what hypertrophy-style exercises are doing in a strength book and the answer is simple: a bigger muscle has a greater potential to be a stronger muscle. But I don’t just want you to lift for show. All the exercises in this section have been selected because they are excellent assistance exercises that will help you to iron out any weaknesses in your key lifts.

CHAPTER PREVIEW

In this chapter we bring together all the exercises and concepts we’ve covered in the rest of the book and give you an overview of how I would typically use them to structure a training session. I also outline how I would begin to build a progressive and periodised training plan so that you can take charge of your own strength training journey.

"This book is an amazing tool"

Andy Bolton, first man to deadlift 1,000lbs

your guide to getting seriously strong

Spartan Strength, the new book from elite coach and strongman champion Jack Lovett, will help you build serious strength for life

Just £16.99. PLUS Buy it now and get a free tub of pre-workout worth £38.99! This offer is limited to the next 10 sales.